Measure more
Build a broader view of satisfaction, trust, repeat choice, recommendation, recurring first choice, service and perceived value.
Customer insight for stronger businesses
See beyond satisfaction. Understand the relationship.
RelationRate brings together customer satisfaction, trust, intent to return and willingness to recommend in one clear score. See what works, what needs attention and – once enough data is available – how you compare with your industry.
- Free business profile
- Short survey
- Clear insight
Example
RR84/ 100
RelationRate score
84
One signal built from multiple perspectivesSatisfactionTrustRepeat choiceRecommendation
Beyond a rating
A satisfied customer is not always a loyal customer
A star rating captures one part of an experience. A recommendation question captures another. A strong customer relationship includes more: confidence in the next visit, intent to choose the business again and preference over comparable alternatives.
Understand why
Combine a comparable score with moderated written feedback.
Track progress
Follow change over time and compare with an industry average when the data meets publication requirements.
How it works
From customer encounter to useful insight
Written reviews are moderated before they may be published.
Connect your business
Register your interest in a free business profile. We will follow up with login details and instructions.
Invite real customers
Share your unique link or QR code after a purchase or visit.
Collect broader feedback
Customers answer eight short questions and may leave a written comment.
See scores and insight
Track relationship strength, identify recurring themes and prioritise improvements.
The RelationRate method
Multiple perspectives. One clear RelationRate score.
RelationRate uses eight questions on a 0–10 scale and one optional open-text question. The answers are combined into a 0–100 RelationRate index using a proprietary model handled internally.
Read our methodology principlesSatisfaction
The overall experience, service encounter and value for money.
Trust
Confidence that the business will deliver a good experience next time.
Repeat choice and preference
Intent to return and choose the business over a comparable alternative.
Recommendation
Willingness to recommend the business to someone the customer knows.
Ongoing relationship
The extent to which the business has been the customer’s recurring first choice during the past 12 months.
The customer voice
Optional written feedback helps turn the score into action.
For businesses
Customer insight designed for everyday business
Start with a free business profile. Add deeper analysis, more collection channels and ongoing advice when you are ready to go further.
Register interest in a free profile01
Free business profile
- Business presentation
- Unique customer feedback link
- QR code option
- Public score when requirements are met
- Moderated written reviews
02
Add-ons when you want to go deeper
- Deeper analysis
- More collection channels
- Tracking over time
- Comparisons when data is sufficient
- Personal review
For customers
Help good businesses become even better
Find a business you have visited, answer eight short questions and explain what could be improved next time. Your response provides a fuller picture than a single star rating.
Find a businessWritten feedback is moderated before publication. Personal data and responses are handled according to our privacy policy.Research
informed
informed
Research background
Inspired by Nordic relationship marketing
RelationRate draws inspiration from Nordic relationship marketing research, where customer relationships are understood as something that develops over time – beyond a single satisfactory experience.
It therefore considers trust, repeat choice, preference, recommendation and self-reported repeat behaviour. The result is a short, practical tool for consumer businesses, built on a proprietary model.
Read the methodology principlesLooking ahead
From individual responses to a clearer market picture
As the dataset grows, the ambition is to publish recurring customer relationship reports with trends and relevant comparisons across industries, regions and countries. All reporting will require sufficient data and clear methodology rules.
FAQ
The essentials, clearly explained
What is RelationRate?+
A service that brings several perspectives on the relationship between a business and its customers into one score, supported by written feedback.
How is it different from a star rating?+
RelationRate also asks about trust, repeat choice, preference, recommendation, recurring first choice, service and value.
Is RelationRate the same as NPS?+
No. NPS is based on a recommendation question. RelationRate includes recommendation as one perspective among several.
How do you know responses come from customers?+
Businesses share unique links and QR codes around customer encounters. We call these business-invited responses, not verified purchases.
Are all comments published immediately?+
No. Written reviews are moderated before they may be published.
When is a score or industry average shown?+
Only when the data meets requirements for volume, recency and comparability.
What does it cost?+
The business profile is free. Deeper analysis, more collection channels and ongoing advice are paid add-ons.
Register interest
Start with a free business profile
Tell us briefly about your business. We will follow up with information about onboarding, login and next steps.