RelationRate
Methodology principles
RelationRate is a practical, research-inspired and multidimensional tool for understanding customer relationships.
What is measured
Eight questions on a 0–10 scale cover satisfaction, trust, repeat choice, preference, recommendation, service, value and recurring first choice. One optional open-text question adds context.
The result
Responses are combined into a 0–100 index using a proprietary internal model. Exact weighting is not published.
Publication and comparisons
Scores, industry averages and trends appear only when documented requirements for volume, recency and comparability are met. Exact thresholds are not yet decided.
Moderation
Written feedback is reviewed before it may be published. Rules for personal data, harmful content, factual errors and corrections will be documented before full launch.
Research background
The perspectives are broadly inspired by Nordic relationship marketing research, focusing on how satisfaction, loyalty, trust and customer engagement shape relationships over time.
Last updated: 3.9.2026